Article

A Sign of the PermaCrete Times

Signs tell us many things. They tell us where we are...where we want to go... who someone is...even what's a bargain. Corporations and small businesses use a logo to express their identity and to attract customers. Identity. Business. Logo. Each is the purpose of a sign. However, merely having a sign is not enough. The sign has to be well executed, because the sign is one way the public judges the sign's owner.

Brian Christopher of Creative Concrete Resurfacing in Fenton, Michigan, knows the importance of having a distinctive sign for a business. One of his creations at left and demonstrates the pizazz PermaCrete can add to a company's image.

"When the folks at SIGNSCREEN contacted me, I immediately saw both the oppportunity to show what PermaCrete can do and the challenge ahead in actually delivering the finished product," Brian acknowledged. "I spent many hours carefully making sure each letter was just right and seeing that the colors were exactly the same as SIGNSCREEN's printed logo." Obviously, the result was worth all of Brian's efforts and we salute him. We also thank him for sharing the photograph with us for which he will receive $500 in free Matrix Mix! By the way this is Brian's second appearance in the newsletter.